GM Revitalization Scheme: Drop "Excitement" Division

So we all know the sad state GM is in. Poor guys got billions to avoid bankruptcy and attempt to re-align their business model to compete in today's economy. In true American spirit, they half-assed it and are now making some really bone-headed decisions. GM announced yesterday they are dropping the Pontiac brand (some of you may remember Pontiac was GM's so-called "Excitement Division") and has plans to off-load its Saturn, Saab, and Hummer brands by the end of the year as well.

Q: What will the new GM look like?
A: The old GM.

GM will retain and focus their collective woopie cushion energy on the Chevy, GMC, Buick, and Cadillac brands. Buick?!?!?!?! The demographic that buys a Buick is either over the age of 55 or only buys things endorsed by Tiger Woods. Nobody buys Buicks. Same with Cadillac. Only for old people. When was the last time you and your compadres checked out the newest inventory on a Cadillac lot? GM has radically marketed the image of their Caddies for the younger crowd, but don't fall for it. You will be awarded no points and your friends will laugh at you because you drive the same car as their cooky uncle that retired and moved to Tampa.

What I don't get is their decision to drop Saturn. Honestly, it had a decent reputation and the Saturn Sky Redline is the one GM car (other than a Corvette) that I would consider buying. I feel like Saturn has a better image to younger car buyers than Chevrolet. And certainly better than Buick.

GM is basically refusing to change. It's like they looked into a mirror and said, "how can we screw ourselves over EVEN MORE in the long-term?". They just made the decision for any car-buyer a heck of a lot easier. At least GM is taking care of its confederate demographic. If you're upset that you won't be able to belt out your favorite country tunes in a new Pontiac Trans Am, rest easy. Chevy will be releasing a new Camaro soon.

One thing is for sure: Pontiac Aztec = epic FAIL.